In order to succeed as a professional blogger you ought to learn to drop the below false beliefs about blogging.
These false beliefs about blogging have taken hold of the minds of many beginner bloggers.
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The effects can be devastating for your blogging career. Either you are intimidated into inaction or these myths about blogging will make you harbour unrealistic expectations regarding the gains you hope to reap from your blogging profession.
Below are the commonest false beliefs about blogging that I would urge you to ignore immediately. That is, if you truly desire to succeed in your blogging career.
1. Blogs make money
Well, that’s a big lie. In the real sense, a blog won’t make you a penny if all you do is produce tons of content.
So, yes, content may be king but you need something more than content to make money as a blogger.
The truth is blogs only help businesses make money.
Today, blogs have become one of the most effective means of marketing and selling products and services. This is why more and more businesses are in a hurry to own a blog, so they can use content marketing to promote and increase the revenue base of their operations.
As a beginner blogger, therefore, you need to first come up with a product or service that will form the foundation of your online or offline business. These blog monetization methods vary as they must.
You might decide on selling ad space, promoting products from other businesses for a commission (aka affiliate marketing), selling digital or information products like software or apps, ebooks and ecourses.
Another way is to simply set up an ecommerce shop where you market physical products and services.
2. Most bloggers are English teachers
I can only guess that this misconception about blogging stems from the fact that the majority of successful blogs on the internet are written in English.
Therefore, a good knowledge of English must be a prerequisite for becoming a good online writer or blogger.
And, since English teachers may naturally have an urge over the rest of us in this area, it is fair to conclude that most bloggers are English teachers, right? WRONG.
Although I don’t have any empirical data nor evidence to back my rejection of this false belief about blogging, I can tell you with a good measure of certainty that many teachers (English teachers included) are only now coming to terms with the need for them to develop the habit of blogging.
So, English teachers are not anywhere close to being in the majority of bloggers.
Then what kind of people form the bulk of people who are busy producing online content and making money blogging at the moment?
Regular folk like you and me. Mostly non-English teachers. Simple answer.
What distinguishes this group of super-successful bloggers is not a professional degree in the teaching of English as a second language or anything close to that.
It is the love for adventure, creativity and continuous learning of the skills that matter in the art or science of blogging.
3. Only journalists can be considered as serious bloggers
Well, this false belief about blogging may turn out to be partly true with reference to places like Ghana and Africa in general.
But it is completely false when you move out of the shores of Ghana. All these super successful bloggers as well as many others from Europe to North America, from Asia to Australia and New Zealand never trained as journalists.
It is only true that the blogging fever is yet to catch up with most people here in Ghana, for example.
So when you ask Google questions about bloggers in Ghana, you get search results that focus too much on journalist bloggers.
Some of these Ghanaian bloggers got to learn about blogging while pursuing their journalism courses in places like the Ghana Institute of Journalism.
Other professionals and the proverbial man-in-the-street in Ghana, in particular, are still unaware of the joys and benefits of blogging.
Personally, I have had several occasions trying unsuccessfully to explain to my Ghanaian friends and relatives, let alone convince them, about what blogging is all about and how one can benefit from it.
4. Blogging is for the youth only
Nope. I am way past my youth, right in my middle age, and I’m blogging like nobody’s business. Can’t you feel the vibe even right now?
In fact, many successful professional bloggers you might have already heard about are not high-spirited, fire-spitting youth.
There are many who never settled down to start a blog until they got way past their forties, fifties and even sixties.
Again, let me remind you that there are even octogenarian and nonagenarian bloggers gunning for their centenary birthday anniversaries who are doing well as professional bloggers.
Granted, most bloggers may belong to the youthful group of millennials. Great are the numbers for the Generation Y and Generation Z arrivals.
But, hey, that does not in any way mean that one needs to be in one’s teens or twenties in order to qualify to take on blogging as a profession.
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5. A blog is an easy way to make plenty money
You will believe this dangerous propaganda at your own peril.
Like I said early on, a blog can help you to promote and sell your products and services. But it does not come easily.
The truth about blogging is that you will need to work for a long period of time without earning an income.
This is why honest, successful bloggers admonish us not to leave our day jobs as soon as we start a blog. Your blogger’s check will delay in arriving. And the work is not easy at all.
One thing that quickly scares many wannabe professional bloggers is the steep learning curve.
Yes, you will quickly learn that making money blogging is never as smooth-sailing as many pioneer bloggers who use sweet words to sell affiliate products on their blogs always try to make you believe.
But I’m not here to discourage you. The fact that others have succeeded in their dream to make a living from a blogging career means the opportunities to make money blogging are real.
Just that you need to be patient and consistent while you persist in your efforts to become a professional blogger in Ghana, Nigeria or elsewhere in the world.
6. Coding knowledge is required of every blogger
The arrival of WordPress and other content management systems has made this belief about blogging very much outmoded.
Today, all the coding work is taken care of by the creators of the WordPress software and the inventors of thousands of very useful plugins in the WordPress repository.
If you can learn how to access and install software, there is no limit to what you can do with your blog even without learning a single line of code.
Most bloggers you have started admiring know next to nothing about coding.
I can do the needed maintenance work on my sites, create and maintain backups and also design or customize my themes as I deem fit.
So, all you need is the desire to keep learning how to use software and plugins. And you can do this without touching code or programming. These happen to be the two terms most career bloggers still dread like the C-virus.
7. Without long form content your blog won’t rank high on Google
Who said so? I have personally seen extremely short-form content come up high on SERPs. So, this is among the most dangerous false beliefs about blogging that could make you run for cover, especially if you don’t like writing plenty.
Look, I’m by no means saying that long-form content hasn’t got its merits. It certainly has.
But it is also a fact that one can focus on short-form content or even micro-blogging and still come up high on Google. It is all about strategy, niche and many other factors.
8. You must be an excellent writer to succeed in blogging
When it comes to blogging, there isn’t much you can do if you do not possess good writing skills. This is particularly so where all you want to publish is written content.
But again, being a reasonably good writer is all you need to produce online content in text format. Great for you if you are an excellent writer. There are huge advantages to that, surely.
However, many successful professional bloggers do not boast of this so-called excellent writing skill.
They simply do their own thing in as good English as they possibly can conjure. And, pronto! There they are enjoying the meal at the table of the high and mighty in the blogging world.
Do not also forget about the fact that blogging is not all about writing text. All that some successful professional bloggers do is produce and publish super awesome videos and podcasts.
9. Blogging is no longer profitable
The last time I checked, this and the other false beliefs about blogging were still refusing to hold water. So drop it and move ahead with your blogging plans with all the confidence you can muster.
Begin right now to believe in your ability to scale your blog into an online money cow. Because that is exactly the potential of every online property called a blog.
With the right approach to blogging and a good doze of determination, you too will begin making passive income from your blog.
And, remember, so long as content marketing remains the most effective marketing tool for today’s businesses, blogs will continue to be profitable.
10. Blogging is all about writing
A moment ago, you read in this article that apart from text, it is possible to be a successful professional blogger just by producing video and/or audio content.
Furthermore, to say blogging is all about writing is like saying driving is all about sitting in one place. Thus, this is yet another perfect example of the many false beliefs about blogging you must ignore.
Blogging has got more to it than writing.
As a professional blogger, you will quickly learn to wear many hats at the same time.
Marketing your content and products come at the top. Then you will be updating your plugins, and customizing your theme.
In fact, you will have to create products first before thinking about marketing or selling them. Email marketing is a skill you will need to acquire.
For most bloggers, active participation on social media platforms and forums matters a lot. Money management and other tasks related to finance are there waiting for you.
So also are personnel management and basic computer maintenance and repair work.
Much as you are at liberty to employ freelancers to do much of the work for you, there are certain blogging skills that you had better learn to use yourself.
You don’t want to overspend your budget or to unnecessarily open up your online business to strangers.
Trust me, the internet is capable of turning into a dog-eat-dog environment on any day.
11. You won’t make money blogging on free WordPress.com
It is entirely possible to make some money even with a blog on FREE WordPress.com.
So this is one more of those false beliefs about blogging you will need to drop if, like me, you decided to begin your blogging career on FREE WordPress.com.
This is why the folks at WordPress.com find it useful to provide that SIMPLE PAYMENT BUTTON for example.
Just that there are too many restrictions to live with on FREE WordPress.com. This is what makes life on that platform too difficult for anyone who is serious about becoming a full-time professional blogger.
Remember we said somewhere that a blog does not make money on its own. You can use the content to attract traffic and customers to your products.
Now, if that is the case, then it is possible for you to have a small business that offers a certain product or service and then blogging extensively on FREE WordPress.com to get attention and sales for the product.
Do not let anybody deceive you. I have personally seen FREE WordPress.com sites rank very high on Google, sometimes beating well-established self-hosted blogs at their own game.
12. Training is required before you can start blogging
He … ll … ooo!. Drop this and similar false beliefs about blogging so you do not wait till eternity to get money to pay for an expensive blogging course before you start your own blog.
Did you know there are people who paid thousands of dollars for courses that taught them fabulous blogging theories only to fail miserably when they started the actual blogging?
On the other side, are people who never took any blogging course but are doing just fine.
It is an open secret that many successful bloggers who are now in the business of selling online courses never took a single blogging course before they became what they are today.
The majority of today’s ultra-successful bloggers started by doing the trial and error thing we are all doing right now.
They never studied any of the magic formulas they are selling and people are buying like hot cake right now.
Now, the lessons they learnt have been turned to courses they are selling to you.
Why don’t you learn from that rather?
The truth is as simple as ABC, if you ask me. It is always good to learn something about what you do not know much about before delving into it. But you don’t want to spend all your time running after this or that blogging course at the time you should be putting your dream into action.
Just take action while you keep learning on the job, so to speak.
Believe you me, there are many free resources for you to access online if you cannot immediately afford the courses.
So, do not wait to afford a blogging course before you begin your journey to become a professional blogger.
13. Only bloggers in the developed world are making it
As you can see, you can be a blogger in Nigeria, Nepal or my home country Ghana and still earn a lot of money from your blog.
Are you an aspiring blogger from Nigeria, Gambia, Sierra Leone, Ivory Coast, Liberia, Kenya, Uganda, Zimbabwe or South Africa?
Whichever part of Africa or even Asia you may be living now should not stop you from starting a blog. I therefore urge you to drop this last one of the false beliefs about blogging and start a profitable blog today.
Wrapping it all up
Congratulations if you’ve made it to this stage of my article.
I have exposed and debunked all these false beliefs about blogging with one goal in mind. To encourage you to start a blog and become a successful professional blogger in the near future.
You need the right level of self-confidence, the willingness to keep learning as you progress and a moderation in your expectations of profit more than anything else to make it as a professional blogger in Ghana or elsewhere on the world map.
Over to you.
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