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12 Steps to a Successful Digital Publishing Business


Right from day one, I have considered my online writing activities as part of a bigger digital publishing business adventure.

I wanted to make it big as a digital media person from Ghana and Africa, if you know what that means. For that matter, I have never stopped finding the best ways implement my digital publishing business ideas more professionally.

Today, here am I to share with you some secrets of the online publishing industry I have been uncovering for some time now.

Are you an aspiring blogger here in Ghana, Nigeria or any other part of Africa? Maybe you’re planning to make it big like me. Forget about the fact that you’re located in any part of the less developed regions of the world.

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Your decision to read this post tells me you have this strong desire to achieve massive success with your digital publishing business.

So, let me show you the steps that you and I need to keep repeating, day after day, to make our dreams become a reality.

Remember, the sky is our limit. You may have already been acting upon some of these tips, but hey, a little reminder wouldn’t spoil anything, would it?

1. Have a simple business plan.

Underline “simple” if you haven’t done that yet.

You need not go for a Harvard University MBA model of a business plan.

All you and I ever need to achieve reasonable success in our digital publishing business is a clear roadmap that will get us to our destination.

So, keep it simple.

You may love to have a look at this super-simple blogging business plan template from a fellow online entrepreneur.

2. Get a bigger vision and be clear about it.

Stop playing it small, if that is what you’ve been doing. Always dream big for your online publishing business. This is the surest road to significant growth.

For me, my vision is to keep growing my digital media business entity where, ultimately, I am able to offer a good number of content marketing services.

Such products and services include branding, marketing, writing and publishing, training, web design and news media – all under one umbrella company name.

My client base comprises people who have a need for a content or internet marketing service. I’m looking at individuals, beginner bloggers, freelancers, network marketers, ecommerce wannabes, NGOs and micro to small business operators – traditional or online.

I work with both in-house and virtual assistants to realize my goals.

What about you?

3. Find your motivation.

We all choose to do one thing instead of another for a purpose. So what is your purpose for deciding to become a blogger?

What is it that motivates you each day to get up and get going? Is it money? Is it job satisfaction? Independence and freedom?

Are you looking for fulfillment? Maybe it is all about a childhood dream fueled by an inborn talent. You know true success and happiness will only come to you if you have the chance to write and publish your ideas.

For me, this is it. It is also about independence and freedom. And these are what keep me going despite the many roadblocks.

I don’t know about you. But I believe there is something motivating you. Find it, take it and make it give you the best reason to work for your own brand of what people call success.

4. Start operating like a normal business.

Wear the CEO’s cap and wear it boldly with pride. Never let the impostor syndrome undermine your zeal to go out there and be all you can be.

Work with processes and with properly-structured systems.

Get one or more people to assist you.

Have time-bound achievable goals.

Keep improving on your time management skills.

And above all, discipline yourself to do all the things that need to be done to keep your digital publishing business moving forward, one day at a time.

5. Invest your money and other essential resources.

After careful consideration, act to invest in your digital publishing business.

Yes, it is largely meant to be a virtual business. Some love to call it the laptop lifestyle of a digital nomad.

You can float and fly around like a butterfly but still earn money, right? So you need the essential tools. A reasonably good laptop or desktop computer, for example, is a must-have.

With that, there is nothing stopping you to reach for the sky. You can even decide to run your own show from the comfort of your dining table.

In fact, as I write these words, I know there are wonderful globe-trotting bloggers like my good friend and mentor, Bren, of Bren on The Road fame, Yuwanda Black of InkwellEditorial.com who are relaxing on a beach or public park somewhere far from home doing their own blogging thing.

But if, like me, you decide to get an additional permanent brick-and-mortar office premises (depending on your goals) so customers, clients and suppliers can easily identify your business with a physical location, do not hesitate to go for it.

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6. Add non-competing multiple streams of passive income (NCMSPI)

It’s always going to be a sound business move to act to diversify your product base and income sources. The proverbial idea of not putting all your eggs in one single basket still makes a lot of sense.

So, find products and services that can complement (not compete with) your flagship products. Make them begin to generate extra revenue for your business.

Many bloggers, like this one, have done so successfully with both digital and physical products like mugs, T-shirts, caps, consulting services and a lot more.

7. Connect with influencers in your niche.

They can mentor you or give you direction anytime you need help. Through them, your business blog will gain more traffic. Some may even offer to invest in your digital publishing business especially when they see potential for growth and profit.

8. Keep learning to keep improving

I am a fan of lifelong learning. This is why I have a blog dedicated to promoting lifelong learning. It is what has made it possible for me to change my career at this stage of my life.

The more we learn, the more relevant we get in our fast-changing technology-driven world.

This is why you really need to learn to acquire more knowledge and new skills. Continuous learning is the only surefire way I know for anyone hoping to succeed as a digital publishing entrepreneur.

The internet is home to lots of educational resources on virtually every topic you can think of. Most of these are free to access and use. I urge you to take advantage of these in order to keep performing at your very peak.

9. Watch out for fraudsters and toxic people.

It is really a jungle, this internet is. It is here that you will find the good, the bad and the ugly.

There are people online whose only source of enjoyment is to make others miserable. While some of these negative people go about their activities in a bold and direct manner, there are others who disguise themselves professing to have nothing but your best interests at heart.

You will need to develop the skills to spot these dangerous human beings. Because at stake are your years of toil and sacrifice.

Some could strip you of all your earnings while some would attack and hack your sensitive online accounts.

You will encounter many people online who are capable of making sure you are never able to be as productive as you would love to be.

Others would simply steal your content. So, beware.

10. Pursue branding and marketing aggressively.

As T. Harv Eker puts it, in whatever business you find yourself, you must first and foremost consider yourself as being in the business of marketing.

Because without marketing, no one knows you. And they don’t know your products exist.

Trust me, without any effort on your part to create awareness among potential customers about your product or service, you can’t make any sales.

Now, you and I know that without the sales, your business is as good as dead.

That is why you need to invest the greater proportion of your time and energy in marketing your products and services.

Never overlook the fact that your personal branding and business branding is a vital component of your overall marketing strategy.

11. Remain positive and determined.

In Africa where I live, there is still a disproportionate segment of the population that are yet to know much about what blogging or digital publishing business is all about.

You can see that to be a successful blogger in Africa is not easy at all.

For that matter, if you are coming from these places or a similar location on the world map, you will need to keep your ears and heart closed to all the negative reactions and feedback that will surely be coming your way.

Just remember that you are mostly operating online. For that reason, the whole world is your marketplace.

Fortunately for you and me, the more advanced and more technologically savvy regions are a key part of that market.

So do not let what is happening in your immediate environment discourage you. Persist, because I know for sure that it will not take too long before our people will also become active participants in the digital revolution.

12. Focus and consistency matters

You cannot be everything to everyone. This is one key advice I have read or heard a couple of times from the blogging community.

It is good and timely advice so I urge you to take it seriously.

The reality is the number of opportunities on the internet is simply staggering. If you’re not careful, you will change your mind every thirty minutes especially if you are the type that enjoys looking around a lot.

But as the saying goes, a rolling stone gathers no moss.

What you must be doing right now for your digital publishing business to succeed is to know and believe in the particular business model you want to operate. Then stick to it no matter what.

Hammering consistently on the same spot all the time will gradually begin to give you the results you want.

I wish you good luck.

JUST ONE REQUEST … Please share this post on your favourite social media platform. I will forever remain grateful to you for this kind gesture. Thank you!

I CAN OFFER YOU SOME HELP. I help beginner bloggers and small businesses build their hobby or professional blogs from scratch. My services include Blog Article Writing, SEO Content Writing, Social Media Marketing, Editing/Proofreading, WordPress Site Customization, Blog Reviews and a lot more. These are skills I have gained from a long period of practice. Contact me if you need the tried and tested skills of a former blogging newbie to assist you move your internet business to the next level.

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